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【Brand Story | Hong Kong DNA x Youth Culture Lab】
Born in Hong Kong, Asia’s iconic hub of urban trends, MUGULI was founded in 2024 by a team of designers deeply rooted in street culture and global travel. Driven by the mission to “craft mobile statements of individuality for the new generation,” we infuse our products with Hong Kong’s East-meets-West aesthetic fusion. Redefining traditional luggage boundaries, we transform every journey into an expression of self-identity.

【Product Lineup | Trendsetting Travel Gear Arsenal】
▫️ Rebel Streets Collection
Featuring honeycomb anti-scratch textured luggage with neon custom sticker systems and modular detachable front pouches. Designed for DIY patch customization – turn airport carousels into your personal runway.

▫️ Tech-Utility Series
Equipped with smart weight-sensing handles, wireless charging compartments, and TSA-certified anti-theft locks. Graphene-reinforced shells balance featherlight durability with shock resistance – the ultimate geek-chic solution for digital natives.

▫️ Urban Wanderer Series
Seasonal limited-edition backpacks co-created with rising global illustrators. Combines stealth anti-theft buckles and waterproof compartments with graffiti-inspired urban aesthetics – where streetwise style meets metro functionality.

【Core Strengths | Why Gen Z Obsesses】
✅ Data-Driven Trend Engine
Leveraging Hong Kong Design Centre resources to monitor youth culture hotspots like Harajuku (Tokyo) and Seongsu-dong (Seoul), delivering quarterly capsule collections attuned to global vibes.

✅ Sustainable Swag Philosophy
Crafted with rPET recycled eco-friendly fabrics and plant-based leather alternatives. Modular replaceable parts make sustainability the new cool.

✅ Community Co-Creation
Launching UGC campaigns like “Luggage Graffiti Battles” and “Adventure Story Exchange Programs” – empowering users to shape future designs and build a youth-driven cult brand.

【Global Presence | No Borders for Cool】
Available at avant-garde retailers like Eslite Spectrum, with TikTok Shop and Poizon APP partnerships. A top-collaborator in Xiaohongshu’s #TravelOOTD community. Whether you’re roaming London’s Camden Town or Tokyo’s Shibuya Crossing, MUGULI remains your most Instagram-ready travel companion.